"That was our second surprise," says Cooper. It continued to be free, although donations were accepted, starting at ¤3. The definitive Ommwriter came out last September. ![]() Given the success, the advertising firm now has a dedicated team whose job it is to develop the Omm philosophy. Around the same time, they started getting thankyou messages from frustrated writers who had found inspiration again thanks to Ommwriter. "To our surprise, and without lifting a finger to advertise it, it was downloaded 125,000 times," Cooper recalls. And that's it.Īfter an internal trial run, the application was uploaded to the iTunes store in November 2009, free of charge, and only for Mac platforms. Ommwriter provides a choice of zen bells, the sound of crickets, a baby floating in the womb and the sounds of a public library. ![]() Pastel colors are favored over the bright whiteness that can hurt your eyes. The program allows users to select a background, a soundtrack and the font they want to write in. When you turn on Ommwriter, you still get your email and your tweets, but without the alerts." "It's as if we cut off access to the web, to the things that besiege us. The solution to this problem is Ommwriter, a program that creates a void. "You become increasingly less lucid and are not even aware of it." "What with email alerts, SMS, Twitter and Facebook, you're constantly getting distracted," adds Soto, who is the co-owner of the advertising agency Herraiz & Soto. "Ommwriter was born to solve an internal problem within our company: it was hard to concentrate when you had to type on the computer," explains Cooper, a 42-year-old native of Mumbai. Rafa Soto and Marzban Cooper are masters of the new forms of advertising. Peace and quiet are the hardest things to find when you are sitting in front of a computer that's connected to the internet. In contrast to the thousands - no, make that millions - of applications that let you do myriad tasks, Ommwriter creates nothingness, solitude, silence, and sells it. ![]() Against multitasking, reflection against noise, silence.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |